Charles Chocolate case Essay

Traelene beals 9am Friday First, a formal case analysis This should be compose in a business style format using brusk paragraphs and sentences, self-explanatory headings, and any figures/tables that would facilitate reading. Reports are to be no interminable than 2000 words (excluding appendices Issues to be addressed No measures of productivity or efficiaency in the plant- no way of telling if the plant was doing a good job. problematical demand forcasting due to seasonality of sales. 2 new stores had ok type sales. beat out clients of Wholesale sales changed focus on cheaper items and also own products. gross sales agents could be fired with 90 days notice. Other parts of US harbort heard of us. Of the 221 sweeping customers purchase just $ gravitational constant worth of products. Other 125 purchase between 1000 and 2000 per year. gross sales agents, dont know how to represent the all products. Speculating future orders from wholesale clients to customize boxes and logos -waste of capital. 60% of the total online/phone orders were from existing customers. Online sales havent grown orders processed within 3-4 days. Why ship internationaly(only 5%)Antartica Really Summer problem at Sandwich promised land wherefore did staff leave?How to get new staff in this snug labour market. Marketing service old fashioned Undefined designate market? Packaging ? (tourists publicatins, seasonal print media and radio spots) How to increase cognisance without diluting the soil. Leverage on solid search engine raankings to promote online sales Basic website, reminder service to customers-good/bad? Sales agents dint provide associate to top accounts. Companies revenues had grown because of Sandwich heaven(franchising) High reliability on tourism. bodily gift marketing 25% discount market was good look boston ? ice cream salesIncrease retail perceptiveness? Acquire a niche chocolate company? What about the tradiotnal brand name? Internal capacity? Reloca te factory? Background Charles produced high-quality, authorise wrapped chocolates, Portland creams. Best quality, many loyal customers across the world. Huge factory(24000 sq foot)-owned-. lone(prenominal) 75 retail and 35 production employees, 20 in management. working(a) hours 7am-4pm(each day). Leverage long shelf life Wholesale production unavoidable early planning and online sales required late production toil planning was completed by data distortions arising from out-of birth and over stock issues. out of stock-over production killed the pricing by discount pricing. Special orders put in the whole order on a stand still retail stores provided 50% of sales. Wholesale had 30% of sales Charles is just used as an add on product. Online and phone online 4% of total sales. phone is 6% of total sales60% of all these orders were from regular orders.. Avg sales $138 by phone and $91 from websiteHigh growth industry Sandwich heaven 10% of sales Industry High demand for organic/ caliginous chocolate- anti oxidant properties.